How to Design for LinkedIn: The Complete Creative Specs Guide

LinkedIn is a powerful platform for business professionals and it’s important to make sure your profile looks its best. In order to help you create an eye-catching profile, we’ve put together this guide for designing for LinkedIn.

In this guide, you’ll learn about the different components of a LinkedIn profile and the best ways to design them. We’ll also provide some creative specs to help you get started. So whether you’re a designer or just looking to update your profile, this guide will help you create a stunning LinkedIn page that represents your brand well.

Creative Specs for LinkedIn Ads

LinkedIn Ads are a great way to reach out to potential customers. But before you start creating your ad, you need to make sure you have the right specs in place.

Here’s a guide to help you create effective LinkedIn Ads:

-File type: You’ll need to create your ad as a JPEG or PNG file.

-Dimensions: The final ad should be 600 x 150 pixels.

-Resolution: Your ad should be in 72dpi resolution.

-File size: Keep your file size under 150KB.

Image Requirements

When you’re designing for LinkedIn, there are a few things you need to keep in mind. For starters, the image requirements are a little different than what you might be used to.

LinkedIn wants you to use a square image that’s between 400×400 and 646×220 pixels. And if you’re using text or graphics in your image, make sure they’re legible at these sizes.

Your image should also be high quality, so avoid using anything that’s too pixelated or blurry. And make sure to use a good contrast ratio so your image looks great on all devices.

Video Requirements

When it comes to LinkedIn videos, there are a few things to keep in mind.

First, the video should be around 60 seconds long. That’s long enough to get your point across, but short enough that people won’t lose interest.

Second, make sure your video is high quality. We recommend using 1080p HD with a 16:9 aspect ratio.

And finally, don’t forget to add a call to action. We recommend directing viewers to a landing page or your website.

Optimizing Your Creative for LinkedIn

LinkedIn is a different kind of beast, and your creative has to reflect that. Here are a few things to keep in mind when designing for LinkedIn:

– LinkedIn is all about professionalism. Your creative should be sleek and sophisticated, with a modern edge.

– Keep your messaging concise and on-brand. You only have a limited amount of space, so make sure every word counts.

– Use high-quality images that capture the essence of your brand. LinkedIn is all about showing off your best work, so make sure your visuals are up to par.

Best Practices for LinkedIn Ads

LinkedIn is a unique platform, and when it comes to advertising, there are a few things you need to keep in mind.

For starters, LinkedIn Ads are strictly text-based. So you’ll need to make sure your copy is tight and punchy, and that you’re using the right tone for your brand. You also have a limited amount of space, so you’ll need to be strategic about how you use it.

And don’t forget to use visuals! They’re a great way to add interest and flair to your ads, and they can help you stand out in a crowded newsfeed. Just make sure your visuals are high-quality and in line with your brand esthetic.


When you’re designing for LinkedIn, it’s important to keep a few things in mind. First, your audience is mostly professionals, so your designs should reflect that. Second, since LinkedIn is a platform for networking and business deals, your designs should be professional and efficient.

With that in mind, let’s take a look at the complete creative specs guide for designing for LinkedIn. We’ll go over everything from logo design to post graphics to profile images. By the end of this article, you’ll be able to create a professional and polished LinkedIn profile that will help you stand out from the competition.

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